Outsource Your Google Business Profile Management Work To Us
Google my business SEO work is becoming a very important area to focus your marketing efforts if you are a local company or even if you have multiple locations selling to a local market. Just having a website is not enough when doing local SEO and running, optimizing, and maintaining a GMB listing is just as important to appear in the coveted local packs and google maps results.
By allowing our team to automate your GMB page’s SEO, we can help your local company maintain a strong online presence, boost local rankings, and bring potential clients to your local landing page(s), and in turn, see an influx in sales and revenue.
Benefits Of Outsourcing Your Google Business Profile Management Work To Us:
A Google My Business profile has many benefits that your business can capitalize on for expanding your audience and gaining leads. This service is particularly useful for businesses that rely on reaching audiences in close proximity for success. However, every company can benefit from the increased exposure that a GMB profile can bring.
One of the best things about GMB is that it allows you to communicate as much information as possible about your business. This means that you can reach relevant customers that are seeking the products and services that you provide. Having a full and accurate profile allows you to fill the needs that these users based their Google searches on in the first place.
Claiming your GMB profile, making sure it’s complete, and fully optimizing it gives you the best chance to reach the customers that you are looking for. Plus, Google is often adding new capabilities and ways to share more details about your business.
The posting feature allows you to share news, promos, and any other relevant info with users. You can also respond to messages and customer reviews to facilitate engagement. Everything from your business hours to specifics about your services can be easily updated. All of these features makes GMB the ideal tool to gain new customers and communicate with current ones.
A well-managed Google My Business profile can boost your visibility in relevant searches, gain you more quality leads, drive increased traffic to your website as well as:
- Increased local discovery that leads to in-person visits
- More in-bound phone calls from GMB’s simple call feature
- A forum for gathering and responding to customer ratings and reviews
- Capabilities to engage with customers and your target audience
- Pairing with Google Maps listing for location-based search visibility and navigation
Provided GBP Services Include:
GMB Listing Setup for Customers and Google (Done at the beginning and once per quarter)
- Google My Business category selection
- Listing Optimization
- Cross checking GMB information with the right information, and filling out your profile completely
- Optimizing and creating a GMB profile description
- Fleshing out services and/or products
- Choosing service areas near your location for best impact (total of 16)
- Manage Business Hours
To begin, we will set up your business’s GMB listing and create an informative yet interesting page all about you and your business location(s). It is important that we provide accurate and up-to-date information about your business, keeping it uniform with the details that appear on your website. Sometimes if you don’t yet have a GMB listing for the location you are needing we will make you a new one.
We will ensure your GMB page is consistent with your website. If the GMB information on the listing is consistent with your site as well as other places on the internet where your business info is at, it shows Google that your information is trustworthy.
Identifying keywords surrounding your business will be the next step to improving your GMB page. We get your input, do keyword research and then optimize your listings for you.
One of the most valuable things we will look at is the description of your business that appears on your GMB page. The main purpose of the description is to educate and interest your audience, enticing them to click further and check out your website. It is additionally used by Google to rank your website in local search.
We will ensure your business overview is grammatically correct, informative, and intriguing to your target audience. We will finish it off with a call to action, pulling in your audience by showcasing the benefits of the products/services you offer.
The GMB page setup is only periodical (usually done once per quarter), but if done right then the opportunities to gain success will be endless for your team.
GBP Maintenance – Showing Activity and Value to Your Customers and Google
These monthly services include:
- Automated GMB posting
- Automated image and video upload
- Automated review managment
- Regular Google My Business listing fact checks and adding any new information/highlights
- Q/A Question Automation
- Managing GMB products and services (either or both depending on your business)
- Checking for spammy competition and reporting any issues
Once your GMB page is complete it is important that it is being kept up with to show google that you are “actively in business”, and remaining interesting to potential clients who come across it. In short, if you show regular activity on your GMB profile, Google trusts that your business is active. Our management services provide monthly or weekly maintenance on your GMB page, depending on how often you want to show activity, ensuring all content is up-to-date and relevant to the audience you are trying to reach.
One of the things that Google likes to see every local business and the locations associated with that business in GMB, is that each profile should be showing activity. This shows Google that you are actively doing business and that your business is more trustworthy than a competitor of yours that isn’t providing activity. This is actually a ranking factor for Google and your rankings will be higher if you show more activity and value during what we call “maintenance.” We recommend doing maintenance (showing activity) once per week at least.
GBP Posting Services
Our services include posting to your GMB page(s), informing your audience, and keeping your page updated on events or news regarding your business. These posts will be similar to the style of a social media post, but we will use a more promotional tone since people that are looking at your listing on GMB are usually ready to do business with you.
Anyone visiting your GMB page will have a buyer’s intent, therefore it is important to market your business and promote your brand in this space.
We will include an eye-catching photo, an interesting post, and a call to action towards the end. We will add links to your homepage and places where prospects can find more information regarding the post, bringing significant brand awareness to your company.
This is a key factor in promoting your business and educating potential clientele on the types of products/services you offer at your business location(s).
Image Uploads
Our services also provide your GMB page with image uploads monthly. We can discuss and personalize how often you would like these posts to be made and how they will pertain to the promotion of your business. These image uploads should be reflective of your brand, posing an interest to anyone who sees them posted.
Regularly uploading image is one way to create “activity” on your GMB listings and this is why it is included in the service.
Google Business Profile Review Management
Our GMB management team believes that review management is valuable to connect with your audience, show customer service skills, and display engagement with your client base, which Google uses to rank your business in local search. We will reply to any reviews that have not been responded to, curating personal and informative responses. Of course, if you don’t want us to respond to any negative reviews or if responding to reviews could result in a lawsuit (such as HIPPA) you can tell us that you don’t want us to cover this part of the service.
If a review is positive, we will give thanks or praise, connecting with a satisfied customer on a deeper level.
If a review is negative, it is crucial that we go into “damage control” mode and take care of the customer, using our best customer service skills to make things right. It is important to fix things and move forward from a negative review. Often times we will include you in on the strategy of how we reply to negative reviews, so we are all on the same page and can do it right for you as well.
We want to show customers that your reviews are not left disregarded but they are all read, responded to, and taken into consideration when seeing where to improve or tweak your business. This is also a ranking factor as well, so doing this will also increase your chances of ranking better in Google for your location. This will show how valuable your clientele is to your business and the importance of the reviews that are left on your page.
This is all necessary to create a relationship with your clients while bringing a personality to the screen and genuine character to your company, and Google knows it.
Video Uploads
Another GMB service that we offer is video uploads, similar to the way we handle image uploads. If you have videos that we can upload, we will likely get them on GMB, this will help show activity and in turn Google will trust your business more. Often times we will be able to download videos from your website or from Youtube, if you have posted videos to those areas and then upload them to your GMB profile.
We will see where videos can fit into your posts and how they can help advertise or showcase details about your business innovatively.
Regular GBP Information Checks:
As a final part of our services, our team will look over your GMB page and make sure that all of the information displayed is correct, seeing if anything needs to be updated. We know that sometimes what is displayed on your GMB page can be altered by the public, so it is important that we ensure this is not happening and if it is, that we fix it as soon as possible.
It is crucial that your information is accurate since this is where customers will reach you and find ways to contact you. We will do a check, making sure all of your contact information is correct so you don’t have to worry or spend time checking in on that. We have you covered.
Using GBP Management Services To Help You Succeed
We know firsthand how useful a Google My Business page can be to the budding success of your business. We are here to help you reach your goals, by developing a consistent online presence that brings awareness to your brand. We want to reach your targeted audience through a series of tools that can improve your GMB page and attract new customers along the way.
We want to set you up for a future with an increase in customers, revenue, and overall success for your team.
By staying active on your GMB page, you can reach your audience in all the right places, engage with potential clients and showcase a side of your business no one has seen before. We want to interest, intrigue, and entice your audience, leaving them with the desire to dig deeper and end up on your landing page.
We have the tools to take your business to the top and we want to share them with you. By utilizing our GMB management services, you are putting your business first. While we handle this side of things, you can focus your attention on other important business needs. We want to give you extra time to focus on upcoming projects and products, to see the potential of where your business can go.
We believe in your business and the success you can obtain.
By trusting our management team with your workload, we can provide you with an interesting and engaging GMB page, giving you one less thing to worry about in your workday. We want to see you succeed and will do whatever it takes to help you reap the rewards and benefits of partnering with our team. Request a custom proposal so we can begin taking your brand to the next level.
Frequently Asked Questions About Our GBP Management Services
They do! With our holistic approach to Google My Business services, we greatly improve your profile’s opportunity to rank better for local keywords. We also put an emphasis on increasing quality leads through strategic profile updates. These steps allow us to optimize your listing to increase visibility for your brand:
*Review your current GMB strategy and develop a strategic plan for improvement
*Using all of the GMB profile features to create a fully complete business profile
*Monitoring reviews and crafting personal and engaging responses
*Regular post creation with relevant content that speaks to users
Our full-service GMB automation and optimization is offered to customers in the US, Canada, the UK, and Australia.
Your business listing tells Google what you offer and what your brand is all about so they can help you appear in relevant user searches. By claiming your profile and optimizing it, you are giving it the best chance to appear in these search results. With accurate and detailed information on your GMB profile, you’re more likely to come up in searches and on Google Map results that most closely match your business. It also helps you to reach nearby customers who are searching for local businesses. With the ease of contact through your GMB profile, you can be quickly and easily connected with users that are more likely to become customers.
You have plenty on your plate with the day-to-day operations of your business. Let our digital marketing pros use expert techniques and strategy to optimize your profile in a way that can gain you relevant leads and turn searches into sales. This cost-effective service allows you to get the most out of your GMB profile and promote your business to your target audience.
We have a team of US-based content creators that work together to make each post cohesive and engaging. Combining anything you provide with unique images and verbiage, we’ll expertly develop posts that speak to your audience and represent your brand.
Your contract will be a simple, month-to-month agreement with a requirement of 30-days notice for canceling. However, we hope that you’ll stick with us while we use our strategies to positively impact your Google My Business profile long term.
By comparing results over time, you’ll be able to tell how well your GMB profile is reaching customers. With data on phone calls and leads, you’ll be able to clearly measure the effectiveness of your GMB listing.
We are! Many of our clients have several pages that we optimize and manage for their specific needs and locations. By reaching local customers, we help businesses make the most out of franchises and multi-location presences.
We do! Our full-service SEO strategy can be combined with your GMB management for your best chances to be discovered. By using these strategies together, we optimize both your website and your GMB to help positively impact your rankings and improve your presence locally.
We would love to get to know your brand better so we’ll send you some easy-to-answer questions. Your SEO expert account manager will also send you a link to set up a meeting to discuss our individualized strategy for your GMB management and get access to your account.
We can! Platforms like Facebook, Instagram, Twitter, and LinkedIn can give you access to a ton of potential customers. Our social media marketing experts can help give you more opportunities to grow your audience and increase brand awareness!
We know security is important and would never ask you to share your GMB credentials with anyone outside of your organization. All you’ll need to do is add our team as a manager on your GMB account and we’ll have all of the access we need to manage your account.
We will always keep you in the loop. Your account manager will communicate any changes and happily answer any questions that you have along the way.
GBP Management Disclaimer
Our GMB management service attempts to do all the right things, based on Local SEO best practices, to give your GMB listing the best chance it can get at ranking. However, we do not promise that you will get into the Google local pack or to the first position. There are a lot of external factors that can affect if your listing ranks or not such as if your competition is also doing GMB Management, how competitive your space is, and other things. We know that Google will know that your business is more active and sources tell us that having a more active GMB profile can result in better rankings for your GMB listing, but we don’t promise this.