What is a linkable asset?
A linkable asset is any item or tool that offers added value and information that can be easily shared and linked to other pages. This might be a widget or a tool used to calculate values like retirement savings or the cost of living in a given area. The possibilities are endless.
You can also make how-to guides or discussions about processes that are complex. Imagine something like a definitive guide to getting into an Ivy-league school or a how-to guide for the best way to deal with a flat tire when traveling. These kinds of templates for processes are very shareable and they can travel across related pages and blog posts with great ease. This is particularly true if these guides answer commonly-asked questions with a high degree of reliability.
Another example could be (if you are a landscaping company) tools that calculate how much material that you will need to finalize landscaping projects or buy carpet or some other home-based need. These tools can be made in various ways and used to link across various topical articles that are ultimately driving traffic back to your site.
Think about how many times you have found a linkable tool that was very useful and bookmarked it to go back to it over and over again. This is quite common for arts and crafts functions as well, and there are many tools that calculate fabric yardage and materials needs. There is almost an unlimited number of ways to make similar tools that will never become obsolete to consumers unless the process they are related to becomes obsolete.
If you are curious about how linkable assets can help your site get more traffic, keep reading for more information about what we can do for your digital marketing strategy with the use of this powerful tool.
Why Linkable Assets are a Beneficial Way to Get Links to Your Website
Linkable assets are designed to bring in a constant stream of links over time
The potential for a constant stream of links is possible with linkable assets. They are meant to be valuable and link-worthy to your online niche(s) and they are meant to stay that way. So people will always be looking to link to your asset when linking out for certain things depending on the “linking sites” you target. This is highly dependent on if you target the asset correctly.
Getting links from linkable assets is evergreen
When you create linkable assets, you will often find that they do not lose their value as long as the asset is useful and that is usually for a long time. So long as the asset in question is delivering results to people who use/click/read it, it will continue to help your site perform better in searches and it will drive traffic back to your organization and your web pages, and blog content. Linkable assets are a great way to show added value for your business and these tools can make your brand a recognizable name even when people have not visited your website or seen other online outreach from your company.
It’s a natural way to get links from other sites without being spammy
Linkable assets are a link-building strategy that is 100% white hat. That means that it complies with Google guidelines and you won’t get penalized based on the links garnered from using this strategy. This is because the links that the linkable asset procures are all-natural, that is websites link to it naturally and you aren’t spamming anyone to get the links.
Linkable assets are the future of link building as many spammy link-building tactics are less effective
Google is constantly readjusting how it ranks websites to try and make the search results that it pulls more relevant. Why do work to outreach for links when they can come in naturally at a constant rate over time? Why should you have to try that hard or spend more money outreaching?
Having experts handle this is very important
You may think that a linkable asset is easy to make. You do a little bit of market research and try to make it on a viral topic, but that couldn’t be farther from the truth. You have to do much more advanced marketing research than just that and that is why having us do it for you rather than your average marketer is different. If you don’t do it right, no one will link to your linkable asset. You may think that all you need to do is put up a large definitive guide that everyone will read and then will want to link to but it’s much more than just doing that. You have to make sure that people will link to it; you need evidence and we do that internally when we do this for you.
How Does Our Linkable Asset Process Work?
1. Linkable Asset Research
First, we figure out the linking audience to target in your niche and learn what appeals to them. Who do they link to and how? The team will do this exclusively on their end but will ask the client questions about their market when they come up. This is something your average marketer doesn’t know how to do and is very specific to link-building advanced research methods. It’s different than normal market research.
2. Brainstorming Linkable Asset Ideas Based on Research
Then, the team will figure out an asset that will appeal to the targeted linking sites in your niche, found in the previous step. We will then brainstorm possible ideas and provide you with 3 options to choose from. You choose which to go with and we start linkable asset development.
3. Linkable Asset Development
The linkable asset development team makes the best asset on the internet to the best of the team’s abilities.
4. Publishing the Linkable Asset
The team publishes the linkable asset beautifully as the team can with your approval.
5. You Pay For The Published Linkable Asset
You will then pay the development costs of the linkable asset once it is published.
6. Linkable Asset Promotion (If Needed)
The definition of a linkable asset is that it gets its own links. Sometimes though it can take a little bit for the asset to get going and we will step in to help it along. The Nelson Internet Marketing team will promote the asset if necessary at their discretion. We will make sure that it is visible and connected with the right content on your site.
7. Per Link Payments
After the linkable asset is published you pay for links up to a cap of 20 links total at the per-link price.
Any links after that are free of charge and you now have a linkable asset that should be getting you links over time.
Contact Us to Get Natural Links Using Linkable Assets
If you are ready to create better opportunities to drive traffic to your business online, you can reach out to us at any time. We are always available to provide you with a consultation for this unique tool and we will be able to show you clearly just how effective our linkable asset skills are. There is no time like the present to start promoting your business in ways that will generate big results for your brand.
If you are ready to get started on the process of making great linkable assets for your business needs, contact us today! We are always ready to help you with your marketing needs and we know that we can create big results for your business right away with our collective skills for online marketing and added value content.