Working with a skilled team to manage your search engine optimization efforts matters for your local business(s). You cannot just throw some keywords into your articles and hope for the best. Local search engine optimization is a big endeavor that is essential for successfully ranking your business in search results locally.
Local SEO is required to make your business easy to locate for everyone who is looking for your products and services online. Without this part of your marketing being on point, you will find that your business is will not be showing up online.
Why You Need Local SEO
Think of local SEO as the replacement for the phonebook. You need to be sure that people who want to talk to you about your products and services can find you reliably. Likewise, your contact information needs to be available right away when people try to find out how to get in touch with you.
Every business that has an online presence needs to have their phone number, physical address if they have one, and an email or other form of contact available as soon as someone searches for this information. The other added benefit to having this information available for consumers is that Google will rank you much higher with these items being present on your site and on your landing pages.
Having geographic information like your address on your website will make sure that Google knows you are a real entity that is doing business. Your business will also be directly linked within Google with your geographic location. This means that people who are looking for your kind of services in their local area will be able to see you as soon as the results of this search populate.
Working with a skilled team to manage this part of your marketing strategy can make the process much easier for you overall. You will not have to worry about this necessary information being present on your website and you will find that there are optimal ways to add this information that you might not be aware of. Having an SEO team on your side as you manage your local SEO optimization can be essential for a successful SEO optimization strategy.
Local SEO Services
There are various ways to leverage local SEO effectively. You will need to be sure that you use all of these tools when you are setting up your local SEO tags and keywords throughout your site.
· Google My Business Management
This is a really essential part of your local SEO strategy and we know how to set your business up and optimize this correctly.
Your overall business presence online is greatly affected by this part of Google’s functionality, and you should work with a team that is skilled at managing and curating the right online presence for this need. This can be a very time-consuming part of your business management strategy and you want to be sure that you do not miss a beat while you are working on your local SEO efforts here.
· Local SEO for Your Website
You cannot just hope that people will know where you are located. Linking your web pages and your website content to your location is critical for reliable search returns. You need to be sure that you use your location information in content that is placed on your website’s pages as well as including it in the information that you offer up when posting blogs and other kinds of added value content.
Optimizing for local search functionality tells Google that you are a real business that is in the area that people are searching for strategically placed keywords. Local SEO is about more than just dropping your location into text on your site, however. You will also need to make sure that your location pages on your site are built out correctly for each city, town, and region that you service.
The last very important piece of your local SEO efforts should be blogging that is directed at the local area as well as nationally-focused blogging efforts. You need to be speaking to absolutely everyone in your audience and not just hoping that people know where you are actually located by guesswork.
Social Media Marketing for Your Local Profiles
Social media marketing can also help you to link to your local area. Facebook and Instagram use location tags as do some other social media platforms. While not as important as doing the work to optimize your site for your direct area, you still should consider local social media marketing as an essential part of your overall SEO targeting planning.
While we will not be able to service your social media ad efforts, we can help you set up your profiles for the optimal communication of your location and what you can offer to future clients.
Getting Started With Local SEO
· The Onboarding Process
The first step in working with our talented team is making sure that we have access to all of the right information about your needs. We will ask you some preliminary questions to make sure that we are clear about your goals and needs.
We will set up a first meeting where we can discuss the budget, overall goals and talk about some deliverables that you want to work with first. We will make sure that we have a clear plan worked out that everyone agrees to before we get started on working hard for your SEO needs.
· Pricing
We charge $50 per hour but we can also work with monthly budgets. For monthly budgets, we will divide by the hourly rate so that you are clear about the time that we are spending on your project. The choice to pay hourly or monthly is up to you.
· Reporting
If requested, we can provide monthly reports for your needs. You will be able to see exactly where your money is being spent and what results you have been getting from our efforts. Transparency is key to successful business relationships and we believe that you should be able to see an accounting of what we have been doing on your behalf.
Work With a Talented Team For Your Local SEO Needs
Not every company can help you with local SEO. General SEO optimization and local SEO work are two different animals. Just because you know how to work on regular SEO optimization does not mean that you will know how to create effective local SEO changes to a website.
Work with us for access to a skilled and talented team that knows how to generate big results for your local SEO goals. We can make sure that you rank at the top of Google searches and that you are getting the most effective local SEO optimization results for all kinds of keyword searches.
Trusting our team to help you with your local SEO needs is just one step in a successful partnership that will launch your business to new heights!