GBP Has Changed – Here’s What Businesses Need to Know
The world is becoming more digital every day, and so are businesses. To compete in today’s digital marketplace, you need a digital presence. A great way to do this is by creating a Google Business Profile.
A Google Business Profile is your business’s official website through which it can connect with potential customers and clients. If you own a business or operate one, then creating a Google Business Profile is something that you should look into as soon as possible.
What is a Google Business Profile?
Google Business Profiles (GBP) are websites for your company or business that you create using Google’s tools and services. To set up a Google Business Profile, you’ll need a few key pieces of information. This includes your business name, phone number, and website.
Once you’ve created a Business Profile, you can use it to gain new customers on Google and other services. With a Business Profile, you can also add a Google My Business listing, which other people can see when they search for your business online.
Why do Businesses Need a Google Business Profile?
As businesses transition into the digital era, having a digital presence is crucial. A Google Business Profile is your business’s official website and is a fantastic way to show your products and services while building a relationship with both existing and new customers.
A Google Business Profile can also be a useful way to generate leads and sales, rank higher in Google searches, and more. Plus, if you’re a small business, a Google Business Profile can help you reach more customers and grow your business.
What are the New 2022 GBP Changes?
Since July, there has been talking about Google updating the system with a new editing system within the search engine results page, otherwise known as SERP. Well, it has finally happened! While it has some mixed reviews, there are a few things you should know.
This new system update is called NMX (New Merchant Experience). While it may seem fancy, the biggest difference is that business owners will now have to edit their profiles directly on the search engine page, as opposed to using a dashboard like before the update. You do this by searching the business name and clicking on ‘Functionality’.
The new update has removed a few features and also changed some of the terminologies on the site. For instance, ‘posts’ are now considered ‘updates’, and ‘users’ are now called ‘managers’. Surprisingly, Photo Insights has been removed as well, which can be a loss for small business owners who want to see how well their photos are doing.
The update is even more frustrating for people who manage multiple businesses because there is no one-stop dashboard. Again, you have to go to each page. However, if you are a small business it may be easier to use. There also isn’t a specified app for Google Business.
Step-By-Step Guide to Getting Your Google Business Profile Up and Running
Before you create a profile for your business, you’ll want to get your website set up first. To get your website up and running with a Google Analytics account. Use Google and type ‘Google Analytics. Once there, click Sign Up and then enter your business information. You’ll receive a verification code via text. Enter this code in your website’s Google Analytics account settings. You’ll need to enter your website’s URL.
Once this is set up, you need to set up a Google My Business listing. This is a free service that allows you to create a profile page that other businesses can see when they search for your business online.
To get your business’s Google My Business listing up and running, follow these steps: First, you’ll need to create a business account at https://www.google.com/business/signup. From here, you’ll need to choose a business type and a business name.
After you do this, you’ll need to enter your business information. You can include a phone number, address, website, and email address. After you have this information, your business’s Google My Business listing will be up and running in no time.
You can then set up Google Analytics and you will be shown a list of the different analytics accounts you have on your website. You’ll want to make sure that you’re viewing the “Maps” or “Search” account.
Next, click the “Growth” tab. From here, you can see a list of the different traffic sources that you’re getting from your website. You’ll want to make sure that you’re viewing the “Direct” traffic source. Click “View” next to the “Direct” source.
This will open a new window with a map where you can see the source of your traffic. To track your visitors, you need to go to the “Tracking Code” section. Click the “Add a new code” button. Enter a name for the tracking code, such as “Google Analytics.” Enter the tracking code you’re using. Click “Update.” To use Google Analytics, you need to first track your visitors with a tracking code.
What to Include in Your Google Business Profile?
A business profile is more than a place to list your corporate contacts and services. Your profile is what prospective customers see to make an initial decision about your company. It’s the first thing they see and the place where you’ll make or break your business.
Including the right information in your business profile will make your job easier and your customers’ experience better. People are more likely to trust and buy products and services if they’re confident that they can find answers to their questions or solve their problems.
Conclusion
A Google Business Profile is a great way to show off your business to potential customers. It can help you generate leads and grow your business. With these benefits in mind, creating a Google Business Profile is something you need to do sooner rather than later.
While it may be a scary transition from just using paper ads for a small business, to turning everything into digital: it is worth it and a completely learnable skill.
