8 Tips to Run an Incredible Shopify Marketing Campaign

You have your Shopify store up and running. Now, the question is how can you get more traffic to your site and have more sales? Effectively marketing your product is the next step.

Shopify is a great platform with a user-friendly campaign manager. You can start and run marketing campaigns directly with Google and Facebook on the Shopify dashboard.

How can you make your campaign successful? There are some steps to take to ensure you make the most of your marketing campaign.

1. Highlight raving customer reviews

One of the first things people look at is customer reviews of your products. They want to know what other people experienced and how they benefitted from your product or services. So, don’t be afraid to post reviews. Even if they’re mediocre, it’s better than nothing.

For your most satisfied testimonials, post them front and center on your home page. Draw people in by looking at 5-star reviews raving about your product. People will begin to believe in your product and are more likely to purchase it themselves.

2. Sign customers up for a loyalty program to boost your Shopify marketing strategy

Loyalty programs can be huge for marketing. If you invite customers into a loyalty program, they are more likely to immediately buy more products or come back to your store for more later.

There are a few different types of loyalty programs:

• Point program: the more they buy, the more points they earn. Customers will work toward earning their reward by gaining points.
• Tiered Program: similar to the point program, but when they buy more, they will go up to another level with greater rewards.
• VIP-member club: by paying a monthly or annual fee, customers can get special discounts and opportunities
• Value-based: donating to charity from each customer’s purchase. This connects your brand with your customers on an emotional, philanthropic level.
• Partner Program: business partnerships helps meet the needs of your customer while gaining better business relationships.
• Game Program: a fun way to get people racking up points to earn rewards.
• Combination: you can combine these types of loyalty programs depending on your target audience and brand.

3. Make a deal with promotions and discounts

Who doesn’t love a good deal? People are automatically drawn in by seeing “25% off today only!”. There are a variety of options:

• BOGO
• % off
• Free shipping
• Try before you buy

You want your customers to feel a sense of urgency to get the deal. Add in words like “only”, “today”, or “exclusive”. 

4. Captivate people with emotional or inspirational Shopify campaign ads

You want to connect with your target group. One of the best ways to do that is by creating strong advertisements. Appeal to the sentimental and sympathetic side of your customers

Draw the audience into your product by bringing them into the story of your ad. Get inspired for your own brand by watching the most inspiring ads of 2020. (Inspiring Ad List 2020)

5. Work the search engine system by blogging

If you want to have better traffic on your Shopify store, then you should have a frequently updated blog. Write (or hire writers) to design articles with strong SEO and keywords. Make the articles interesting and relevant to your target group and your brand.

Don’t know how to do SEO? Shopify has tips and tricks as well as Google tools to help you with that. You can create content that ranks on page one of Google (How to Blog for SEO).

6. Be active with social media marketing as part of your Shopify campaign strategy

Social media is a great platform to reach the masses. One rule of thumb is to focus on one platform at a time and perfect your campaign for that site. Pictures, videos, and text appear differently on each.

Facebook has an advertisement system that’s fairly easy and user-friendly. Shopify also includes Facebook ads in its dashboard for your convenience. Facebook ads can be cheaper, but they take some tweaking to get more views. Facebook Live is a great tool during your campaign to show the customer your face and share tidbits about your brand. 

Instagram is a strategic place to advertise and link people directly to your product pages. To get the most engagement, utilize trending hashtags that fit your brand. By following other like-minded accounts, you can glean from their follower list and advertise to them. 

If you want to showcase a product or upload “how-tos”, Youtube is the place to go. Vidoe is a strong seller, and people are drawn to see products in real life. You can link your Youtube videos to other social media and create a network for your brand.

7. Work with a social media influencer

Beyond your own social media accounts, you can involve influencers in your marketing campaign. But, how do you find an influencer for your brand?

1. Find an influencer in your target audience. Are you marketing funky t-shirts for college-age students? Then, find an influencer who has a strong young adult following and has a fashion sense similar to your brand.
2. Hire them to review and promote your product. If they love it and get a lot of followers’ attention, think about hiring them as brand ambassadors. There public review of your product will help your sales skyrocket.
3. Find more influencers in your industry to review and advertise your product.

8. Use Google Smart Shopping Ads for Your Shopify Campaign

Shopify has recently integrated Google Smart Shopping ad so that you can design, run and analyze your marketing campaigns on their platform. You can limit the daily budget on Shopify and the campaigns will choose which products to advertise, how much to bid, what group to target and what discounts to give, this is a great factor considering that coupons like those at https://www.raise.com/coupons/adidas are what drive the most customers to an online store.

Google Smart Ads is then able to take the product information right from Shopify to create ads and market them to the target audiences. These campaigns will go across all Google platforms like Gmail, Youtube and Google Display Network. Google will optimize the campaign and analyze it automatically. That means you don’t need to be savvy in the Google marketing settings. It will do everything for you.

Have a Successful Campaign on Shopify

By following these helpful tips, you can increase traffic at your Shopify store, increase your brand awareness and have record-high sales. Designing and running a successful campaign is easy with Shopify’s Google and Facebook Ad platform.