Modern Timber Craft: A Case Study
Real results from real clients — a look at the link building work behind the numbers.
Modern Timber Craft
Modern Timber Craft (moderntimbercraft.com) sells reclaimed wood flooring and wood decor online. Nelson Internet Marketing has worked with Modern Timber Craft on link building on and off since 2021, and the client has recently come back on board for a new round of link building focused on their reclaimed wood flooring collection.
The Challenge
For an ecommerce brand selling a specialty product like reclaimed wood flooring, relevancy matters more than raw volume. The goal was never just any link — it was links from sites that genuinely fit the niche: woodworking, remodeling, renovations, DIY, home construction, wood furniture, wood decor, and general decor publications, all with a minimum Domain Authority of 30.
What We Did
- Niche-focused prospecting: building lists of sites in the woodworking, home renovation, DIY, and decor spaces rather than generic guest post directories.
- Personalized outreach: direct, individualized emails to editors and site owners to build genuine placements.
- Editorial and guest post content: articles and mentions built around topics readers in the home renovation and decor space actually want, with natural links back to Modern Timber Craft’s reclaimed wood flooring collection.
- DR-qualified placements: every prospect vetted to make sure it cleared the client’s DR 30+ relevancy bar before outreach began.
Results
The 2021–2023 campaign landed 106 live, active backlinks for Modern Timber Craft from relevant home, woodworking, and decor publications — including placements on sites like hometone.com (DA 57), thepinnaclelist.com (DA 56), cpp-luxury.com (DA 56), residencestyle.com (DA 46), digthisdesign.net (DA 45), and urbansplatter.com (DA 42).
Where They Stand Today
That link building foundation shows up in Modern Timber Craft’s overall SEO numbers today. Per SEMrush, the site currently has an Authority Score of 26, pulls an estimated 14.1K organic visits a month (up 1.5%), ranks for 3.8K organic keywords, and has built up 675 referring domains and 3.2K total backlinks — with organic traffic making up 30% of the site’s total traffic share.
The site is also picking up visibility in AI search: SEMrush tracks an AI Visibility score of 16, with 33 mentions and 161 cited pages across ChatGPT, Google AI Overview, Google AI Mode, and Gemini.
That authority also shows up across a wide range of wood-decor and home-renovation searches. For the search terms below, Modern Timber Craft sits in the top three organic results, is featured in Google’s AI Overview, or is in the top three of ecommerce/shopping results:
- wood for walls interior
- natural wood mantels
- wooden crate storage
- barnwood mantle
- yellow hardwood
- distressed wood fireplace mantels
- reclaimed wood art
- brown grey wood
- wood mantels for brick fireplace
- gray wood panel walls
- reclaimed wood shelving
- distressed wood shelf
- barn wood planks
- timber bent
- weathered hardwood floor
- chew mail pouch sign
- wood fireplace mantel
- distressed wood ceiling
- bathroom wood
- wood mantles
- solid wood fireplace mantle
- barn wood walls inside house
- wood plank coffee table
- reclaimed engineered hardwood
- wood wall interior
- navy fireplace
- barn beam mantle
- wood plank rustic
- how to add a wood mantel to a brick fireplace
- mail pouch tobacco sign
- barn wood mantels
- rustic wood for walls
- wood beam mantel
- rustic fireplace mantles
- old red barn pictures
- gray paneling
Recently Renewed
Modern Timber Craft has recently come back on as a client, and we’re back to building them more links. We’ve already added a fresh batch of over 200 new prospects in the “old house renovation” niche — sites specifically relevant to reclaimed and restored wood flooring — and outreach on that new list is already underway, with the first sites contacted and content sent.
Why It Worked
Staying disciplined about relevancy and DR minimums, rather than chasing link volume, is what built a link profile that actually supports a niche ecommerce product like reclaimed wood flooring. That same relevancy-first approach is what we’re carrying into the renewed engagement.
Outcome
Modern Timber Craft now has an established base of 106 relevant, high-authority backlinks from its first campaign — and a new round of niche-specific prospecting already in motion to keep building on that foundation.